Matthew S. Nagy

USPS “I” in Shipping Spots

PLAY SPOTS:

Retail Associate | Letter Carrier | Electronics Technician

1:00 | United States Postal Service | Co-Producer, Director, Editor, Motion Designer

An internal series of spots promoting shipping products, marketing initiatives, and procedures associated with shipping. Producer Ross Caroland and myself were given only a vague drawing showing an employee standing in for the “I” in the word shipping. We crafted these 3 spots using a different employee where each talks about their role in the larger picture of shipping. With a very simple and elegant design in mind, I used graphics and key words to reinforce the message. I wanted each of the actors add some fun to the piece by performing a unique action to get their “I” back into the logo. Shot on greenscreen with the Panasonic HVX-200 in 1080p30, the keys were pulled in After Effects with Keylight and graphics were drawn in Illustrator. I’m currently working on Round 2 of these spots utilizing real employees (not actors) for a multi-month initiative to coincide with the “Rethink Your Shipping” external campaign.

This entry was posted on Sunday, September 14th, 2008 at 10:46 PM. It is filed under Editing, Motion Design. You can follow any responses to this entry through the RSS 2.0 feed.