Matthew S. Nagy

ESI Top 10 Graphics Package

0:15 | Creative Liquid Productions, ESI | Motion Designer

I love doing quick projects. They are a nice break from the multi-month epics. For this piece, the client wanted something elegant and simple. As always, Creative Liquid Productions always gives tremendous creative flexibility. They needed a Top 10 list of business trends where each number in the countdown was an individual slate with an alpha wipe. Based on the bold colors from ESI’s branding manual, I chose to use the diagonal shapes to create the wiping effect and bring on the elements of the countdown. A texture, drop shadows, and a vignette added the much needed illusion of depth. Nothing fancy here, just clean and elegant.

This entry was posted on Wednesday, January 19th, 2011 at 6:03 PM. It is filed under Motion Design. You can follow any responses to this entry through the RSS 2.0 feed.