Matthew S. Nagy

CardioSource Video News Show Reel 2010

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2:10 | American College of Cardiology | Credits: Editor, Motion Designer

Here’s the latest show reel highlighting the work of the Digital Media Production team at the American College of Cardiology. Having produced nearly 800 videos in 2010, this reel shows the diversity and quality of content produced for the 28,000 member cardiologists and stakeholders across the country. With this project, breaking down the format of the reel was the first step. It had to be short, dynamic, and cover a range of programming styles. Once the format was in place, I went with a modern rock/U2-ish sounding track from which to build an editing rhythm. As with any reel, the biggest challenge is choosing what to include and what to leave on the edit room floor.

Once the edit was in the place, the next component was a motion graphics package to bring it all together. This season, I got my fiancée NHL Center Ice so she could enjoy her Atlanta Thrashers games on TV, so I’ve been watching a lot of sports graphics packages. The graphics for this reel found some inspiration from the ESPN circular design. It also kinda looks like a Star Trek transporter pad, now that I think of it. I washed the background with strong, vibrant colors to make the section headers pop from the edit. A simple camera move and “unfolding” text complements the elegant design of the CVN logo.

This entry was posted on Sunday, January 9th, 2011 at 3:25 AM. It is filed under Editing, Motion Design. You can follow any responses to this entry through the RSS 2.0 feed.