1:00 | American College of Cardiology | Writer, Producer, Editor
CardioSmart is a National Care Initiative designed to empower patients to take ownership of their lifestyle and make healthy and informed choices when it comes to diet, exercise, and medical treatments. This promo, intended for potential sponsors, donors, and stakeholders, presents the vision of a healthier and active community through the tools provided by the CardioSmart program. Working from a limited budget, this project is a combination of stock and provided footage emphasizing the existing programs, sponsors, and partnerships.
When I first saw the CardioSmart logo, I immediately wanted to do something to play off the light bulb theme. We had this old desk lamp laying around the office, so I thought it would be cool if a hand reached up to turn on the light bulb in the logo. We spray painted the gold pull chain silver and shot it against greenscreen for compositing. It’s a really simple effect, yet it adds a nice “human” touch to further connect with the CardioSmart programs.