Matthew S. Nagy

ACC.12 Opening Session Intro

1:48 | American College of Cardiology | Producer, Motion Designer, 3D Animator

Video Bucket List #77: Create a countdown sequence. Check. This welcome video for the American College of Cardiology’s 2012 Scientific Session takes the audience on a wild ride through the learning pathways as they converge over the city of Chicago. With all of the print and meeting branding established, my goal was to create an exciting opening video that brought the print materials to life. I actually picked the music pieces first, then created the visuals around them because they really set the mood for the video. Many of the marketing materials were used the tagline “GO for ChicaGO”, so the countdown sequence came from the idea that we were initiating the meeting from an unseen control room.

For the pathways section, I took the learning pathway icons literally and created moving pathways that converged and formed all different types shapes that hinted at the medical profession, i.e. DNA, molecules, etc. The pathway unfolding finishes with a convergence over the city of Chicago, modeled with the Greyscale Gorilla City Kit plugin for Cinema 4D. Lots of After Effects, a bit of Cinema 4D, and a special thanks to Jerry Gaylord for his storyboards and Justin Schauble for his sound design.

This entry was posted on Thursday, March 29th, 2012 at 8:49 PM. It is filed under Motion Design. You can follow any responses to this entry through the RSS 2.0 feed.