Matthew S. Nagy

ACC Show Opens 2011

0:15 | American College of Cardiology | Motion Designer

Eight show opens were done for the complete identity redesign of the American College of Cardiology’s online shows. The concept is based around the idea that a medical professional interacts with an iOS/Android-like screen from the interface’s point of view. Each of the opens is very similar as they all can be considered “siblings in the same family.” What makes the opens dynamic is that they subtlety draw connections between each of the shows. For example, in the ACC Update open, the doctor can be seen closing out Heart Minute and switching to watch ACC Update. That visual link further helps build connection between the shows. The entire open is from the device’s point of view until the medical professional slides in the ACC logo as the text resolves. This action breaks the “fourth wall” and takes the viewer from interface to show ID and sets the stage for a quick transition into the program. I’ve also written a case study which further explores the creative process for these show identities.

Here are the opens for ACC Update and Heart Minute.

This entry was posted on Tuesday, December 6th, 2011 at 3:02 AM. It is filed under Motion Design. You can follow any responses to this entry through the RSS 2.0 feed.