Matthew S. Nagy

ACC Revolutionizing Lifelong Learning Graphics

1:14 | American College of Cardiology

Winner | 2011 Telly Award, Silver | Online Video – Education
Winner | 2011 Telly Award, Silver | Online Video – Promotional

Lead Motion Designer: Matthew S. Nagy
Asst. Motion Designer: Matthew M. Zappile

Designed for the American College of Cardiology’s “Revolutionizing Lifelong Learning” project, this sample of graphics from the video supports its conceptual look at the organization’s learning initiatives and the importance of continuing education for its membership. Initially, the body of the video was to include only interviews and narration. With location shooting out of the question due to budget restraints, I pitched the idea of graphics-based “broll” built around live elements. It was important to focus on the human interaction, yet still maintain a conceptual look and represent all of the programs, classes, and learning opportunities that could have actually been shot. The stylized whitespace with a coherent color palette solidified the video as concept piece representing the present and the not-so distant future.

In planning for these sequences, I worked with the brilliant storyboard artist Jerry Gaylord as part of previsualization process. Once the key sequences were developed, it took just three days of shooting on greenscreen with multiple cameras and 13 actors to capture all of the elements necessary. Some portions were shot as traditional coverage where backgrounds and graphical elements were just dropped in and other elements were shot planar so crowd replication could be performed. For the first time, I was able to achieve overhead shots by having a 25-ft. Jimmy Jib in the studio.

With a quick delivery schedule, I enlisted the help of fellow motion graphics guru Matt Zappile to design and animate the visual interfaces based on my concept drawings while I handled the animation of the actual sequences. Red Giant Software’s PlaneSpace plugin assisted in all the crowd replication sequences and Video Co-pilot’s Sure Target plugin allowed me to create silky and precise camera moves. In total, the final video contains over six minutes of animation.

This entry was posted on Sunday, April 17th, 2011 at 9:15 PM. It is filed under Motion Design. You can follow any responses to this entry through the RSS 2.0 feed.