0:48 | American College of Cardiology
Concept: Morgan Bramlet
3D Modeling: Avinash Hegde
3D Animation: Jeff Heibein
2D Animation/Compositing: Matthew S. Nagy
Editing/Sound Design: Justin Schauble
The opening video to the American College of Cardiology’s Opening Session at their ACC.11 Annual Scientific Sessions Meeting. Creative Director Morgan Bramlet wanted a NFL-inspired tour de force opening to wow the 3000+ people in the audience. Glowing and thunderous light streaks take the viewer on a roller coaster ride through the landmarks of New Orleans as they reveal the keywords that brand the meeting, building up to a crescendo of fireworks over the city.
One word for this project: Awesome. Another word: Blur, as in “it was all a blur.” I had just finished up the Lifelong Learning video when I jumped right into this one so that we could make the deadline. Comprised of a mix of 3D and 2.5D elements, my primary role was to work on the shots that weren’t being entirely done in 3D, those being the opening shots where the clouds part and the streaks approach the city and the final shots where the streaks form the logos and the fireworks finale. Since I was working in tandem with the Maya Animator Jeff Heibein, I had to carefully match the streaks he created in Maya using Trapcode Particular. This video, which took about 4 days of work on my part and only about 4 weeks from concept to completion, marks a career milestone as I was finally able to justify the use of explosions (fireworks) in a corporate video! My boy Michael Bay would be proud. Next year: Giant robots.